PPLSI Names Employee Benefits Industry Veteran David MacLean as Vice President of Strategic Growth

PPLSI, the parent company of LegalShield and IDShield, and a champion of equal access to justice and security, has named David MacLean as the company’s Vice President of Strategic Growth within the Business Solutions division. In the newly created role, MacLean will oversee strategies to continue driving membership growth and lead B2C marketing and communications designed to bolster member retention. 

MacLean brings 30 years of executive management experience in employee benefit sales, communications, and account management. Most recently, as PPLSI Business Solutions Vice President of Sales, he was instrumental in establishing the company as one of the nation’s leading legal and identity theft benefits providers among top brokerage firms.

“We are adding new groups to our existing block of business at an unprecedented rate,” said Glenn Petersen, president of Business Solutions. “Dave’s deep acumen and proven employee benefits leadership experience will make a significant impact on our immediate and long-term growth objectives.”

PPLSI has a block of more than 35,000 employer groups offering LegalShield and IDShield protection plans as employee benefits. Over the past three years, the PPLSI Business Solutions division has seen employer group memberships grow by over 36 percent.

“I’m excited to take on this new role and be part of driving PPLSI Business Solutions’ continued growth,” said MacLean. “Now more than ever, employers are looking for ways to support employees’ total wellbeing, and that includes affordable access to legal services and reliable identity and privacy protection. PPLSI products are a proven solution.” 

Before joining PPLSI, MacLean served as Vice President of Public Sector Sales for MetLife, directing the sales and management of large-scale employee benefit programs and strategic distribution partnerships.

Learn more about LegalShield and IDShield Employment Benefits.